How to measure Social Media ROI

There is a lot of talk about the value of social media. Not only what value is, but how to measure it. Experts, bloggers, analysts and random people with a Twitter account seem to jump into the ROI discussion with their opinions and formulas. How much is a like worth? What’s the value of a page post? Why is my organic reach screwed?

What if I told you that the entire discussion is based on false premises? It is.

Fanbooster decided to dig more into the life of page posts. We manually analyzed the posts of lots of pages, and manually tagged them into categories. Then we analyzed the key metrics with the help from statistical experts from Østfold University College. The page post are all from May 1, 2012 to December 31, 2013 and range from smaller to bigger pages. All pages are Norwegian medium to large brands with a decent marketing budget. From retailers to online shops and media companies.

20 Statistics That Will Drive 2014 Marketing Strategies (Infographic)

Next year’s trends highlight the importance of social media marketing.

As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

Big CEOs: “We’re Scared Of Social Media”

Why? Recent studies show us that eight out of ten CEOs are social media doubters. The majority don’t understand it or see it as a indulgence. Typically, they define it narrowly, as PR, a marketing campaign or a channel. Only a small enlightened minority sees social media’s true potential as the new global playing field for business performance, growth and leadership.

Chief among the doubters is Rupert Soames, CEO of FTSE 100 mobile power-plant company Aggreko, who told me: “My children are on Facebook, my wife’s on Facebook, and they all say they will die if I go on Facebook.” When I suggested that he might therefore look to Twitter or LinkedIn, he admitted, “I’m not good at it. It’s slightly passed me by. My first question as the chairman if I find a CEO regularly tweeting is ‘what else could you be doing?’”