See how Facebook page optimization will help your business on Google

shutterstock_169451723

It’s as important as ever for you to grow your Facebook page properly, since search engines like Google are now considering how your brand looks based on what content it picks up:

  • People tend to focus on non-brand related search terms.
  • Brands that are exact matches to Google will return 7 results in SERPS instead of  10.
  • Brand managers should tailor properties so that all 7 results is content you control.
  • Youtube and G+ profiles rank high, but Facebook is seeing higher ranking lately.
  • Google uses Google+ to display knowledge graph information on your brand.

Continue reading

The 7 most interesting social media studies and what to learn from them

Screen Shot 2013-04-02 at 9.58.29 AM

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.

So without any further ado, let’s dig in and talk about the most important social media stats out there: Continue reading

20 Statistics That Will Drive 2014 Marketing Strategies (Infographic)

Next year’s trends highlight the importance of social media marketing.

20 Statistics That Will Drive 2014 Marketing Strategies (Infographic) image 20 marketing statistics 2014 strategyAs 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace. Continue reading

Big CEOs: “We’re Scared Of Social Media”

Why? Recent studies show us that eight out of ten CEOs are social media doubters. The majority don’t understand it or see it as a indulgence. Typically, they define it narrowly, as PR, a marketing campaign or a channel. Only a small enlightened minority sees social media’s true potential as the new global playing field for business performance, growth and leadership.

Chief among the doubters is Rupert Soames, CEO of FTSE 100 mobile power-plant company Aggreko, who told me: “My children are on Facebook, my wife’s on Facebook, and they all say they will die if I go on Facebook.” When I suggested that he might therefore look to Twitter or LinkedIn, he admitted, “I’m not good at it. It’s slightly passed me by. My first question as the chairman if I find a CEO regularly tweeting is ‘what else could you be doing?’” Continue reading