Another way to find new and relevant keywords is by availing of wisdom of people who might have been promoting their sites longer than you – your competitors.
And you can research their keywords in 2 simple ways:
- With a Google Keyword Planner Tool or,
- By analysing their website’s code.
Competitor Research with Keyword Planner Tool
You already know how Keyword Planner works. You’re familiar with its interface and in fact, with the very option you need to use:
Your Landing Page:
Type in your competitor’s web address in the Your Landing Page field.
Then, specify targeting options and click “Get Ideas”.
Keyword Planner will output whatever keywords your competitor has optimised their page for along with information you’ll need to assess them:
- Average search volume.
Analysing Your Competitors Code
This is a more advanced way to find out your competitor’s keywords. If you’re not familiar with HTML code, you might want to skip this option.
Otherwise, visit your competitor’s website, right click and click “view page source” (or similar option, depending on your browser). You should see a window displaying their website’s code.
Find the <head> element and in it, various meta-data:
- Meta property og:title
- Meta property og:description
If your competitor’s site is well optimised, each of them will contain top keywords for that page.