Researching Competitor’s Keywords

Another way to find new and relevant keywords is by availing of wisdom of people who might have been promoting their sites longer than you – your competitors.

And you can research their keywords in 2 simple ways:

  1. With a Google Keyword Planner Tool or,
  2. By analysing their website’s code.

Competitor Research with Keyword Planner Tool

You already know how Keyword Planner works. You’re familiar with its interface and in fact, with the very option you need to use:

Your Landing Page:

New Keywords Ideas

Type in your competitor’s web address in the Your Landing Page field.

Then, specify targeting options and click “Get Ideas”.

Keyword Planner will output whatever keywords your competitor has optimised their page for along with information you’ll need to assess them:

  • Average search volume.
  • Competition.
  • Trends.

Analysing Your Competitors Code

This is a more advanced way to find out your competitor’s keywords. If you’re not familiar with HTML code, you might want to skip this option.

Otherwise, visit your competitor’s website, right click and click “view page source” (or similar option, depending on your browser). You should see a window displaying their website’s code.

Find the <head> element and in it, various meta-data:

  • Meta-title
  • Meta-description
  • Meta property og:title
  • Meta property og:description

If your competitor’s site is well optimised, each of them will contain top keywords for that page.

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Finding New Keyword Suggestions

In this tutorial we’re going to cover 3 ways to go about that:

  1. By using Google’s own Keyword Planner Tool.
  2. Researching your competitors’ keywords.
  3. Using keyword suggestions tools such as SERPs Keyword Ideas Tool and others.

Keyword Research with Google Keyword Planner Tool

Keyword Planner is by far the most popular keyword research tool and to no surprise.

It includes almost all information you would need to find and assess the best keywords for your business. From suggestions, trends and popularity data to filters Keyword Planner is a truly keyword research workhorse. Continue reading

How Intents Affect Keywords Research

Keywords and Buyer Intent

We also recognise 3 distinct intents a person has when searching online.

  1. Intent to learn.
  2. Intent to compare.
  3. Intent to buy.

And yes, you guessed it – users will use different keywords depending on their intent.

Here’s how it works.

Intent to learn

Searchers with this intent do not fully realise their problem. They know something’s wrong but they need more information to fully understand it.

For instance, a person might notice a decline in their laptop’s performance. But instead of rushing to buy a new one, she might first research the problem to understand its causes.

Intent to Compare

Users with this intent not only know what problem they need to solve but also, have already looked at some of the alternative solutions. They are at the evaluation stage of the buying cycle.

Continuing with our example above, knowing that her laptop is probably too old to be worth repairing the person decides it’s better to replace it. And thus begins a search for the best machine.

Intent to Buy

As the name suggests, people with the last intent are ready to buy. They have chosen the best solution and are looking where to buy it from.

Our laptop owner has selected the laptop she wants. But now she wants to find the best place to get it from.

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A great message with simple example

A beautiful speech by Sundar Pichai – an IIT-MIT Alumnus and Global Head Google Chrome: 

The cockroach theory for self development👍

At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady. She started screaming out of fear. With a panic stricken face and trembling voice, she started jumping, with both her hands desperately trying to get rid of the cockroach. Continue reading

How entrepreneur’s elevator should work?

An important part of being an entrepreneur is pitching or making the case for the product, project or idea you intend to sell. An elevator pitch is a condensed, easy-to-understand version of a business pitch that is delivered in the time it takes to ride an elevator. Entrepreneurs must be prepared to give a pitch at any time, including during an elevator ride.

Key elements of a successful elevator pitch include: Continue reading

No Clue how will Cheat You [Customer Feedback]

This is my personal experience with ShopClues and would like to share this here.

The story goes like this;

  • I ordered for the following product on NOV 3rd which was mentioned as Rs.599 for Roti Maker N1124 + Atta Maker + Casserole
  • And the Shipping charge is Rs.699, ShopeClues is trying to show this as a superb discount but getting the money almost similar to the same price of product (First cheating) – Reference Below

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