Amazing Story of Mr.Rata Tata’s Business Life

20ratan1He’s packing his bags — again. December 2012, when he turns 75, is the third scheduled retirement for Ratan Tata.

The Tata Group has been at this inflection point twice earlier, and stepped back both times. In 2002, when Tata was to retire at 65, the Tata Sons board promptly redesignated him non-executive chairman, which meant he could continue for another five years.

Three years later, the board upped the retirement age of non-executive directors to 75. The message is clear: Ratan Tata is indispensable.

And it’s not just the board that feels that way. There were loud cries of support from shareholders at the Tata Steel AGM in August, held soon after the announcement that Tata Sons had created a panel to find Tata’s successor. Continue reading

Researching Competitor’s Keywords

Another way to find new and relevant keywords is by availing of wisdom of people who might have been promoting their sites longer than you – your competitors.

And you can research their keywords in 2 simple ways:

  1. With a Google Keyword Planner Tool or,
  2. By analysing their website’s code.

Competitor Research with Keyword Planner Tool

You already know how Keyword Planner works. You’re familiar with its interface and in fact, with the very option you need to use:

Your Landing Page:

New Keywords Ideas

Type in your competitor’s web address in the Your Landing Page field.

Then, specify targeting options and click “Get Ideas”.

Keyword Planner will output whatever keywords your competitor has optimised their page for along with information you’ll need to assess them:

  • Average search volume.
  • Competition.
  • Trends.

Analysing Your Competitors Code

This is a more advanced way to find out your competitor’s keywords. If you’re not familiar with HTML code, you might want to skip this option.

Otherwise, visit your competitor’s website, right click and click “view page source” (or similar option, depending on your browser). You should see a window displaying their website’s code.

Find the <head> element and in it, various meta-data:

  • Meta-title
  • Meta-description
  • Meta property og:title
  • Meta property og:description

If your competitor’s site is well optimised, each of them will contain top keywords for that page.

Continue reading

Finding New Keyword Suggestions

In this tutorial we’re going to cover 3 ways to go about that:

  1. By using Google’s own Keyword Planner Tool.
  2. Researching your competitors’ keywords.
  3. Using keyword suggestions tools such as SERPs Keyword Ideas Tool and others.

Keyword Research with Google Keyword Planner Tool

Keyword Planner is by far the most popular keyword research tool and to no surprise.

It includes almost all information you would need to find and assess the best keywords for your business. From suggestions, trends and popularity data to filters Keyword Planner is a truly keyword research workhorse. Continue reading

How Intents Affect Keywords Research

Keywords and Buyer Intent

We also recognise 3 distinct intents a person has when searching online.

  1. Intent to learn.
  2. Intent to compare.
  3. Intent to buy.

And yes, you guessed it – users will use different keywords depending on their intent.

Here’s how it works.

Intent to learn

Searchers with this intent do not fully realise their problem. They know something’s wrong but they need more information to fully understand it.

For instance, a person might notice a decline in their laptop’s performance. But instead of rushing to buy a new one, she might first research the problem to understand its causes.

Intent to Compare

Users with this intent not only know what problem they need to solve but also, have already looked at some of the alternative solutions. They are at the evaluation stage of the buying cycle.

Continuing with our example above, knowing that her laptop is probably too old to be worth repairing the person decides it’s better to replace it. And thus begins a search for the best machine.

Intent to Buy

As the name suggests, people with the last intent are ready to buy. They have chosen the best solution and are looking where to buy it from.

Our laptop owner has selected the laptop she wants. But now she wants to find the best place to get it from.

Continue reading

Why Keywords? in SEO

It doesn’t matter if you’re promoting your own business or work on agency’s clients; you have just one goal – to reach new customers online.

And you need keywords for that.

Finding new and relevant keywords means:

  • More organic traffic. Your potential customers use keywords to find what you sell. By knowing what phrases they use, you can optimise your site to show in their search results.
  • Better market understanding. Customers use different keywords depending on:
    • Their buying intent.
    • Their knowledge of a product or a service.
    • Their level of interest.

Understanding what phrases they might use will help you determine:

  • What they think about what you sell,
  • Why they might want to buy and,
  • What problems you’re solving for them.

You can create a more customer focused website:

  • Deliver content that meets their expectations.
  • Use phrases your audience use.
  • Organise the site to make it easier to find related information.

In short, keywords are crucial not only to attract new traffic but also to understand and deliver to your potential customers’ expectations.

Continue reading

A great message with simple example

A beautiful speech by Sundar Pichai – an IIT-MIT Alumnus and Global Head Google Chrome: 

The cockroach theory for self development👍

At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady. She started screaming out of fear. With a panic stricken face and trembling voice, she started jumping, with both her hands desperately trying to get rid of the cockroach. Continue reading

How entrepreneur’s elevator should work?

An important part of being an entrepreneur is pitching or making the case for the product, project or idea you intend to sell. An elevator pitch is a condensed, easy-to-understand version of a business pitch that is delivered in the time it takes to ride an elevator. Entrepreneurs must be prepared to give a pitch at any time, including during an elevator ride.

Key elements of a successful elevator pitch include: Continue reading